Privacy Policy

Effective Date: 1 February 2026

1. Introduction

Webfrasse LTD ("we", "us", "our") is committed to protecting your personal data. This policy explains how we collect, use, and safeguard information when you visit our website or use Webfrasse Assist (the "Service").

2. Data Controller

Webfrasse LTD, 15 Milsom Street, Bath BA1 1DE, United Kingdom, is the data controller responsible for your personal data. You can contact our Data Protection Officer at [email protected].

3. What Data We Collect

We may collect the following categories of personal data:

• Identity Data: full name, title.
• Contact Data: email address, telephone number, postal address.
• Device Data: wristband serial number, device model, battery status, software version.
• Usage Data: SOS activations, I’m OK check responses, fall alerts, and connection logs.
• Technical Data: IP address, browser type, operating system, and website usage patterns collected via cookies.

4. How We Use Your Data

We process your personal data for the following purposes:

• To fulfil and manage your order, subscription, and warranty.
• To provide the core alerting features of the Product (SOS, fall detection, I’m OK checks).
• To improve and personalise our services, including troubleshooting and technical support.
• To communicate important updates, maintenance notices, and promotional offers (with your opt‑in consent).
• To comply with legal obligations and respond to lawful requests.

5. Lawful Basis

Our legal bases for processing include: performance of a contract (e.g., providing the alarm service), legitimate interests (e.g., enhancing product safety), consent (e.g., marketing emails), and legal obligation.

6. Data Sharing

We share your data only with trusted third‑party service providers who assist us in delivering the Service, such as cloud hosting, SMS gateway providers, and payment processors. We also share responder contact details with the individuals you designate. We do not sell your personal data.

7. International Transfers

Your data is stored on servers located within the United Kingdom and the European Economic Area. If we ever transfer data outside these regions, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses.

8. Data Retention

We retain personal data only as long as necessary for the purposes stated. Account data is kept for the duration of your subscription plus six years for tax records. Device usage logs are anonymised after 12 months.

9. Your Rights

Under the UK GDPR, you have the right to access, rectify, erase, restrict, or object to the processing of your personal data, as well as the right to data portability. To exercise these rights, please email [email protected]. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO).

10. Cookies

Our website uses essential cookies for functionality and analytics cookies to understand visitor behaviour. You can manage cookie preferences through our Cookie Policy.

11. Changes to This Policy

We will notify you of any material changes by email or a prominent notice on our website. Continued use of the Service after changes take effect implies acceptance.

Last updated: 1 February 2026